VIRTUAL WALK THROUGH
Property Buyers and Sellers Want Listings with 3D Tours
We polled 1,000 U.S. property buyers and 1,000 U.S. property sellers and found that they are no longer satisfied with static photos and would overwhelmingly opt for a more immersive experience. We compared our data with the National Association of Realtors (NAR) 2019 Home Buyers and Sellers Generational Trends Report and found some great insights into the real estate market of tomorrow.
The first touchpoint in the buyer journey is an online listing, where an immersive 3D virtual tour can afford a property an impactful first impression. Nearly 80 percent of all respondents would switch to a real estate agent offering immersive 3D tours of listed properties. The NAR report reveals that "among all generations of home buyers, the first step taken in the home search process was to look online for properties," often resulting in buyers "walking] through the home that they viewed online."
Millennial and Gen Z respondents were overwhelmingly in favor of more immersive listings. For instance, 83 percent of Millennials and 94 percent of Gen Zs would switch to an agent offering these services, compared to 63 percent of Gen Xers. NAR reports that Millennials still made up the largest share of home buyers at 37 percent" and with younger generations coming of age as the primary buyers in the real estate market, it's important to pay close attention to their gravitations toward tech-savvy agents.
Not only would younger generations switch, but around 86 percent would recommend these agents to their friends. This bodes well for real estate agents, where "referrals by friends, neighbors or relatives were higher among younger buyers such as 28 years and younger," according to NAR.
8000 + SQ.FT
Elevating Real Estate Business with 360-Degree Virtual Tours: A Revolutionary Leap by Pebble Media Group
Pioneering a New Era in Real Estate Enhancement
In the realm of real estate, the allure of steady growth is undeniable. However, the landscape has shifted, introducing heightened competition among realtors alongside the surge in property demand.
As a realtor, you're well aware of the challenges posed by countless competitors operating in your region. The presence of property listing websites has become a norm, leaving you with the question—how do you differentiate yourself?
The answer lies in embracing innovation—enter the realm of "virtual tours."
360-degree virtual tours provide an avenue to showcase real estate properties in a vivid, lifelike manner, immediately capturing the attention of potential buyers.
But virtual tours offer more than just visual engagement. They wield the potential to elevate your closing rates, minimize redundant queries about properties, and unlock a realm of advantages.
This article delves into five pivotal benefits of integrating virtual tours into the real estate industry, equipping you to flourish in this competitive landscape.
Unveiling the Virtues of Virtual Tours
Incorporating virtual tours into real estate websites has become the quintessential trend!
Let's explore the profound benefits you gain when utilizing virtual tours on your real estate platform:
1. Instant Engagement: A First Impression that Lasts
Barbara Corcoran, the visionary founder of The Corcoran Group, NY, aptly stated, "Buyers decide in the first eight seconds of seeing a home if they're interested in buying it."
Conventional images might not evoke such instant interest. High-quality images, while valuable, often fall short of convincing a potential buyer without a physical visit.
Here's where the transformative power of virtual tours comes into play. Virtual tours possess the capability to captivate viewers from the very beginning, compelling them to explore for an extended duration of 2-5 minutes.
Furthermore, for each residential or commercial property showcased on your platform, virtual tours offer an enriched and immersive experience. They allow visitors to navigate freely through every room and space, offering an authentic feel of the property. Moreover, you can incorporate information points that provide additional details, enhancing the viewer's understanding.
For instance, historical insights, flooring specifications, and decorative features can be highlighted, setting your property apart in a sea of listings.
2. Elevating Closing Rates: From Queries to Conclusions
Traditionally, your website shared similarities with others in the real estate domain. You answered calls, addressed queries, and scheduled property visits for interested parties.
While this practice holds value, it overlooks a crucial aspect. Individuals contacting you might not align with your target clientele. They often express interest based on images without a comprehensive understanding of the property's layout.
Consider this scenario—after a physical visit, a prospect might find the property less suitable than expected. As a realtor, you invest time and effort showcasing properties that may not align with their preferences.
Virtual tours eliminate this discrepancy. Visitors already engage with a lifelike portrayal of the property's layout and organization, ensuring that those who inquire are genuinely interested.
With virtual tours in place, prospective clients are more likely to finalize decisions after visiting the property in person, aligning their expectations with reality and streamlining the decision-making process.
3. Building Reliability: A Step Above the Rest
Virtual tours redefine the property exploration process. Potential buyers can navigate through multiple properties without physical visits, gaining a realistic understanding of each option's structure and layout.
Your property listings extend beyond conventional images, providing an immersive exploration experience. This elevates the credibility of your offerings—buyers can discern properties that align with their preferences before scheduling visits.
4. Magnetic Attraction: Garnering Increased Traffic
Virtual tours remain relatively novel in the real estate landscape. This novelty grants you an advantageous position.
By incorporating virtual tours for every property, your platform becomes a magnet for buyer attention. Prospective buyers find it more convenient to engage with your website, thanks to the immersive and interactive property experience you offer.
The concept of remotely exploring properties resonates deeply with modern consumers, further augmenting the appeal of your platform.
Incorporating virtual tours is not only a strategic move but also an effective one. Your long-term success hinges on this innovative approach, propelling you ahead of the competition.